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Waitrose to treble online business

With previous online distribution partner Ocado striking a new £1.5bn deal with rival operator Marks and Spencer, Waitrose has announced its new online strategy.

  • The grocer has partnered with Today Development Partners (TDP), an ecommerce platform founded by ex Google and Ocado alumni
  • Waitrose is intending to develop three new customer fulfilment centres over the next 3 years to support
  • TDP will help to develop the technology for the new automated CFC’s
  • Waitrose management are targeting a £1bn turnover business in 3 years

SUPR view:

  • Investment in online necessary for Waitrose following the unwinding of their Ocado deal (Sep 2020)
  • Online offering alongside physical retailing crucial to maintain competitiveness as online provides:
  1. Increased sales
  2. Brand awareness
  3. Customer retention
  • Rivals Tesco and Sainsbury’s operate efficient omnichannel distribution models with online orders fulfilled in stores
  • Waitrose omnichannel offering is less developed due to small sites and limited geographic coverage
  • Therefore Waitrose require a partner to assist with distribution

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