Bricks and mortar #omnichannel stores give customers the option to shop in person, click and collect or use home delivery services. Omnichannel stores provide retailers the ability to rapidly scale up (and down) online distribution without major investment in standalone distribution hubs.
Ben Green, Principal at Atrato Group:
“If Ocado wants to double capacity, it has to spend a few hundred million quid building a warehouse over a number of years – but Tesco tripled its capacity in six weeks and it’s easy to scale that back.”
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