Interesting article from Steve Dennis at Honeywell supporting the sentiment that physical stores are ‘far from dead’.
“Instead of seeing their stores as liabilities to be reduced, many savvy brick-and-mortar dominant legacy retailers began to see them as important assets in the convenience wars”.
Channel agnostic grocery retailers benefit when consumer habits are constantly fluctuating. Whilst online delivery and click and collect has boomed in recent years, physical stores remain an essential part of the consumer decision making process and many have taken on a new advertising role, regardless of whether the final transaction occurs either in store or online.
