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Kantar- February 2021

We were hoping that 2021 would look more like a normal, but that is yet to be the case. Take-home grocery sales in the UK rose by 12.2% during the 12 weeks to 24 January 2021 (vs the same period a year ago), an acceleration on the Christmas period.

When we really do get out of the other side of COVID, the interesting comparisons are going to be the 12 week and monthly comparisons to 2019. We’re expecting a permanent upward shift in grocery spend caused by changes in consumer behaviour like more prevalent working from home and the savings possible from cooking at home.

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