- Revenues exceeded £1bn for the first time.
- But year on year sales growth continues to drop with sales in the 4 weeks to Christmas rising 8% year on year, a decline from 10% in 2018 and 15% in 2017.
- Much of this growth is likely to have been driven by new store openings, with like for like sales figures not provided by the grocer.
- Aldi has seen its operating profit margin fall below 2% as it competes with an increasingly efficient Big 4.
- The grocer has been forced to invest in distribution facilities as well as premium ranges and store improvements in order to attract customers.
- Analysts have stated that the Christmas results suggest a “1 or 2 percent” like for like sales increase, with profitability down due to increasing price competitiveness and marketing spending ahead of Christmas.
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