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Adaptive Retail, the Next Evolution in Shopping: as defined by Walmart

“There’s never been a more transformational change in our supply chain like right now” – Walmart CEO Doug McMillon’s keynote speech at CES 2024 highlighted the role of technology in enhancing omnichannel shopping.

“Shopping today is an offline and online experience,” Suresh Kumar, Walmart CTO stated, “and [Walmart] is bringing the best aspects of all channels. This is adaptive retail – every engagement is interconnected, frictionless, and exceeds expectations. We are not thinking separately about e-commerce or in-store; we are designing one adaptive, seamless experience.”

McMillon depicts technology as transformative for the already more efficient omnichannel model, making the retail experience more delightful, intelligent, and connected.

Click here to read the full article from the The Food Institute.

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