The recent market data from Kantar for the four weeks to 22 January shows 3YoY online sales growth was up 58.4%, whilst in-store (offline) based growth at +8.6%.
The data shows the big shift towards online fulfilment; however the continual growth of in-store shopping demonstrates that the weekly in-store grocery shop it remains key part of customers behaviour.
Omnichannel stores are well positioned to capture the growth of both formats and can better flex to accommodate changes in consumer behaviour.
Note: In order to provide a fuller picture of retailer performance across the pandemic period, which saw industry sales jump materially in March 2020, we have used three-year comparisons instead of a year-on-year analysis.
