Kantar reports that grocery store footfall jumped by 3.4% over the last four weeks with online capturing 12% of total UK grocery. As sunny weather encourages shoppers to visit stores in person and the online market returns to pre-COVID-19 norms, Kantar notes that the UK retains the highest proportion of online shoppers in Europe with one in five British households making an online order each month.
Omnichannel stores retain their advantages over centralised warehouse distribution hubs. It is easier for the store pick model to flex with changes in demand as there are limited fixed costs for manual picking with staff able to be redeployed to service customers using the facilities in person.
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